In 1996 Alberto Izaguirre, at that time training director of Dannon España was looking for a different way to improve collaboration. The goal was to develop an interactive dynamics to achieving cross-cooperation among the company. Everyone knows about the communication, cooperation and coordination problems that can arise in departments with different and apparently contrary goals such as manufacturing and logistics or marketing and sales to mention some classic examples.
The consultancy company Training Games was then invited to present an offer due to its specialisation in creating games and simulators applied to training. It was the motive for the Synergy project, which after one year of design and programming was proudly presented in November 1997. Six months were necessary to adjust the dynamics generated by the simulation to the training goals. The software was tested, and the contents were developed. In June 1998, a pilot course was carried out starting a series of thirty-five training sessions performed during 1999 and 2000.