Our History

We are a global organization that focuses on promoting
Full Collaboration to boost Innovation & Efficiency

Our History

In 1996 Alberto Izaguirre, at that time training director of Dannon España was looking for a different way to improve collaboration. The goal was to develop an interactive dynamics to achieving cross-cooperation among the company.  Everyone knows about the communication, cooperation and coordination problems that can arise in departments with different and apparently contrary goals such as manufacturing and logistics or marketing and sales to mention some classic examples.

The consultancy company Training Games was then invited to present an offer due to its specialisation in creating games and simulators applied to training. It was the motive for the Synergy project, which after one year of design and programming was proudly presented in November 1997. Six months were necessary to adjust the dynamics generated by the simulation to the training goals. The software was tested, and the contents were developed. In June 1998, a pilot course was carried out starting a series of thirty-five training sessions performed during 1999 and 2000.

The course became a two-day residential seminar where the participants managed projects making decisions and investing in scarce resources. These projects, sometimes interrelated, generated a dynamic in the group in which the participants interrelated and made decisions together.

After consolidating the course, in 2001, some behaviours were detected as standard in most sessions. As a consequence, a process to identifying and standardising those repeated behaviours commenced. A database was designed to gather the information, and in January 2002, the observations started to be systematically registered. Five years later, in January 2007, the period to collect the significant data was closed with 52 equivalent courses included in the sample. In September 2008, twelve years after the Dannon initiative and ten after the first pilot course, the results of the statistical analysis were provided. One year later, the first edition of the Cooplexity book was published with all research and outcomes.

In January 2011, Cooplexity Institute was established in Oxford (UK) focused on promoting and disseminating know-how about the Cooplexity model.  It spread out the resulting model of cooperation in complexity to manage interrelations and interdependencies under uncertainty and changing environments.

During all these years, modifications have been introduced both in the simulator as in the course that shares the Synergy name.  The majority of them were requested from clients that saw the potential of the training sessions and wanted to explore its operation and analysis further.

Along the way, Synergy has been conducted in Spanish, English, Italian and Chinese language; in American countries, Europe and Asia; in private and public companies, multinationals and some business schools. Currently, it is still a very powerful tool for training and assessment; it is addressed to a certain size and complex companies or integrated into programs of some Business Schools.

Our History